I've not looked at the nutrition fact labels of the IP vitamins; however, I have learned a lot form this forum on which vitamins are recommended. I've done my own independent research as well to determine what vitamins/supplements I need to take. My main concerns are preventing hair loss (I already have very fine, thin hair), preventing constipation, and supporting energy/metabolism/immune system/heart health.
I made some false starts w/vitamins from WalMart, CVS, and the grocery store. Then my research revealed that a lot of these inexpensive brands have little of the active ingredients we need and a lot of fillers, therefore being way overpriced for the nutritional value. I've recently discovered Swanson's Vitamins (
http://www.swansonvitamins.com/) and find their products to be great quality and good value for the money.
Btw, anyone looking to use fish oil - I highly recommend straight fish oil as opposed to capsules, and Carlson's lemon flavored fish oil in particular. This oil does not smell or taste like fish at all. I take a tsp. straight in the morning w/my other supplements and then put a teaspoon over my salad for lunch in lieu of salad dressing, which I despise. This stuff is amazing! It's hard to describe, but my skin all over has become so soft and plushy feeling.