Truth be told,( in my opinion) all of these "COACHES" are doing this for the income. Mine told me that he wasnt, and that if I decided to do it on my own, there was someone else waiting to take my place. I dont know how much the product cost the coaches, but I bet its nowhere near the $30.00 dollars a box they charge us. I for one went to alternatives and have done great. However you have to stay true to yourself when youre on your own. When you go to someone to weigh in it does help you stay accountable, but if youre determined and can stay on course, the alternatives are a far more reasonable route, and of course this forum is a greate source of information, and encouragement.