I use both the Jergens and Olay lotions. The Jergens, I think, gives a slightly darker result, but it stinks a lot more. Anyway, they don't make me look tan, really, but there is some color. I have really white skin and I think the lotion makes me look normal and healthy, as if I actually have some blood running through me. Also, they cover up all my stretch marks.
So, I wouldn't expect great results, but if you're looking for a hint of color you should be pleased.