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05-23-2013, 12:56 PM
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#1
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Pending Email Confirmation
Thread Starter
Join Date: May 2013
Posts: 30
S/C/G: 162 / 151 / 135
Height: 5"6'
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Abercrombie Finally Apologizes For Excluding Large Women
I don't know if you've been following all of the drama surrounding Abercrombie & Fitch. A few years ago, the CEO made some public comments about how he doesn't want 'uncool kids', 'unattractive people', and 'women who wear a size large or bigger' wearing his company's clothes.
There's a now viral video asking viewers to donate their A&F clothes to the homeless in an effort to force A&F to change...
Jes Baker, a blogger and self-described “fat model”, posted an open letter to the CEO on her blog with images of herself modeling A&F's clothes in mock ads.
Protests have been held and online petitions have been started...
Finally the company has released a statement apologizing and promising to take steps to change.
businessinsider.com/abercrombie-apologizes-for-ceo-comments-2013-5
Last edited by PaleoPeanut; 05-23-2013 at 12:56 PM.
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05-23-2013, 01:24 PM
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#2
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F - Yeah, I'm doing this.
Join Date: Jan 2013
Location: Saskatchewan
Posts: 1,107
S/C/G: 297/*Ticker*/175
Height: 5'10"
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Fitch, please. (Ellen reference )
That tool can apologize till he's blue in the face and I will never step foot in a store or even consider buying their crappy cookie cutter clothes. Ever.
However I am glad that they are changing their tune, for the sake of the young and impressionable
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05-23-2013, 01:29 PM
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#3
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Starting over sucks.
Join Date: Nov 2012
Location: Saskatchewan
Posts: 2,245
S/C/G: 485/445/250
Height: 6'1
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The stuff the guy said just screamed "I was picked on in high school and I want to punish the world for it". Honestly, he just sounded pathetic to me. I wouldn't shop there if I could fit the clothes. All they have is the label going for them.
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05-23-2013, 01:54 PM
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#4
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Miraculous Amus Babus ;)
Join Date: Sep 2007
Location: the great USA :)
Posts: 2,092
S/C/G: 271/217/140
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This is an interesting story to follow but it sounds like a really lame apology, like he was 'forced' into it or thought he 'should' apologize and that's why he did. I didn't read the article and I don't want to waste my time reading it but that is what I gather from this. Some people aren't worth my time.
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05-23-2013, 01:58 PM
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#5
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Started IP 10/21/15
Join Date: Jul 2011
Location: Denver
Posts: 1,472
S/C/G: 243/238.8/170
Height: 5'4"
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*pffft*
Why is he apologizing? Because he sees the error of his ways, or because it's hurting his bottom line?
This is what I'm hearing..."ok, fiiiine, I'm sorry...there...are you satisfied???"
Besides, according to the article, it wasn't the CEO who apologized, it was the "company" in a "release".
(OP, I hope I didn't sound as if I was attacking your post...this is just a passionate topic for me)
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05-26-2013, 07:19 PM
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#6
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Member
Join Date: Oct 2012
Location: Maritimes, Canada
Posts: 76
Height: 5'6"
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Quote:
Originally Posted by PreciousMissy
*pffft*
Why is he apologizing? Because he sees the error of his ways, or because it's hurting his bottom line?
This is what I'm hearing..."ok, fiiiine, I'm sorry...there...are you satisfied???"
Besides, according to the article, it wasn't the CEO who apologized, it was the "company" in a "release".
(OP, I hope I didn't sound as if I was attacking your post...this is just a passionate topic for me)
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Ditto!
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05-26-2013, 08:55 PM
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#7
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Senior Member
Join Date: Aug 2008
Posts: 1,862
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Quote:
Originally Posted by PreciousMissy
*pffft*
Why is he apologizing? Because he sees the error of his ways, or because it's hurting his bottom line?
This is what I'm hearing..."ok, fiiiine, I'm sorry...there...are you satisfied???"
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Yup this is what I thought when I heard about the apology!
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05-26-2013, 11:26 PM
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#8
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Senior Member
Join Date: Sep 2012
Location: Canada
Posts: 3,689
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Didn't their stock take a loss recently? Shareholders must have been ticked, hence the apology. But sometimes it's too little too late.
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05-27-2013, 12:07 AM
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#9
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Member
Join Date: Jul 2006
Location: Brooklyn,New York
Posts: 94
S/C/G: 210/187/160
Height: 5'7
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Too late. Didn't buy their clothes before and definitely not buying it when I lose weight.
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05-27-2013, 12:26 AM
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#10
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MF 3/31/13
Join Date: Apr 2013
Location: Sunny California
Posts: 925
S/C/G: 261/ticker/155 for now
Height: 5'2"
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Publicity. Stunt.
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05-27-2013, 10:31 AM
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#11
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New-b
Join Date: Oct 2012
Posts: 291
S/C/G: 219/ticker/155
Height: 5ft
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Lol @ Fitch please!
And asking customers to donate Their clothes? Rather than the co donating? I have 5 daughters, I shared this story with them and we definitely won't put another Fitch product on.
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05-27-2013, 02:44 PM
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#12
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young and sweeeet only 17
Join Date: May 2013
Posts: 26
S/C/G: 140/130/110
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He was obviously targeting superficial high school kids who want to be cool but it totally 100% backfired. I don't know if it's just where I live or like this all over the country, but I am a junior in high school and it's MUCH cooler if you have a quirky fashion sense that no one else has. Therefore none of us even shop there, and now we definitely won't...
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