I read a couple books on the "miracle" properties of coconut oil, and I found it really funny that one of the books recommended always eating coconut oil with fiber and protein - because that's how it comes in a coconut. It made me think "why not just eat the coconut?"
So when I decided to try coconut oil to see if it helped my energy levels, metabolism, hunger/carb-cravings, and fibromyalgia (all of which coconut oil is "supposed" to be good for), I bought coconut butter instead (also called coconut manna).
I have to say that I do believe I've noticed a difference in energy level and sugar-cravings, but I can't be sure. I haven't been taking it long enough to rule out placebo effect.
It sure is tasty though.
I also bought coconut oil, coconut butter, coconut flour, and coconut milk.
I bought the coconut flour because I've been craving bread since giving up wheat. I made a quick bread with it, and it's pretty good - almost like unsweet pound cake.
I don't use any of the coconut foods every day, but I do tend to eat coconut in one form or another a couple times a week. Only time will tell if it "helps" me in any way, or is just tasty.