Gailr42 - I actually bought it outside San Diego! I got it in Alpine, the name of the produce stand is Alpine Frosty Acres - it's right off the highway near La Viejas outlet mall
I can't find any website, but there is a phone number if you want to try to order some - 800-578-7324. The 18 oz jar is usually 6 bucks, but we took advantage of a buy one get one free deal!
Jtammy - so far I have eaten it on toast! but I imagine it will be great stirred into oatmeal or plain yogurt or on Kashi waffles! I would probably eat it the way I do pumpkin butter - so on practically everything (especially stirred into roasted butternut squash)
cbmare - I guess they make it like apple butter! Just cook it down on the stove. I tried the cherry butter at this place, but my all time favorite cherry butter is this
stuff - it is so tart and delicious, I eat it almost every day on Kashi waffles. The only ingredient is cherries - it is SO good (pricey but worth it).
There definitely isn't any "butter" in apple butter, pumpkin butter or sweet potato butter!