I don't know that there are that many TARGETED for men, but maybe he would feel more comfortable either with a male instructor...or a dvd where the exercisers are equally both male and female. Here are a few:
~The Biggest Loser Cardio Sculpt~
http://www.amazon.com/Biggest-Loser-...3239578&sr=1-4
~Gilad Cuts And Curves~
http://www.amazon.com/Gilad-Ultimate...239714&sr=1-47
Here are some dvds that are Pilates targeted for men:
http://www.amazon.com/Pilates-Men-Li...3240106&sr=1-2
http://www.amazon.com/STOTT-PILATES-...3240049&sr=1-5