All I can say is - hopefully it won't have the same, um...side effects that Olestra has (which I've never tried JUST because of the "anal leakage" possibility...yeah I know...).
Dunno, it sounds more like something that would be added to food products sold in the stores, not a product that would lend itself to being sold individually to consumers, but you gotta give 'em credit for trying.
(I would almost bet money that the corn fiber they are using for this product is leftover from extracting corn syrup for HFCS!!!)