I went and looked and it looks to just be another protein powder. There is nothing magical about protein powders that will make you lose weight but you can use them if you like. Personally, I have concerns about soy and whey protein powders, I don't like that they are heavily processed. Also, there are some unbiased reviews on amazon as well as some shady reviews. Overall, people seem to say it tastes horrible.
I'd personally look into hemp protein powders.
You can't out-exercise poor eating habits.