Just finished reading this. I have to say, I give it great kudos as a good read. I'm not following "the plan" but I think it would be a great plan for someone looking for one to follow. He is more the slow and steady approach, and about the exact opposite of something like Atkins or FatFlush in terms of speed, and I gotta respect him alot for that.
I learned alot from his section on Phase II which discussed the six foods you should remove from your diet (no real surprises), and why you should, and what you can replace them with. I found myself standing in my pantry with book in hand looking at food labels in the section where he reviews how much fiber your w/w pasta should contain and your w/w cereals.
It's a good read, but no exercise is covered. He encourages both cardio and w/lifting, but does not give a specific prescription or demonstrate w/l in the book.
Worth the money, one of the better reads out there in the past year. Two thumbs up, as they say!!