I love the idea, I often wonder why doctors suggest a 500 less than you goal weight to lose anyway? What is the hurry?
Why not just eat at what it takes to maintain? If I eat a caloric level of an 185 person, and get active I will "drift down" to 185 pounds. I believe this isn't recommended because it's a slower process and most people don't have the patience to do it like that.
I bet that people wouldn't be as hungry on their programs, I bet most people could actually stick to such a calorie level because they will have to keep the weight off anyway. Of course it wouldn't be for everyone, but it's a approach that could really "cure" the obesity problem in this country in my opinion.