am I missing something here???
The only thing you missed was Marketing 101. Like it or not, the Atkins Industry is a for-profit business and consequently must rely on traditional marketing spin to dazzle you into buying their products. Glassy-eyed at the thought of eating pounds and pounds of chocolate "candy", we overlook the small print and off we go.
I've been a proponent of low carb since 2001. I bought New Diet Revolution
, read the whole thing, then proceeded to lose over sixty pounds on the plan. I have never
purchased a single Atkins product. Why? Dr. Atkins himself told me I don't need them. He laid out plenty of food ideas and not one of them (that I remember) told me to put two scoops of glycerine on my minimal-impact Carb Flakes breakfast cereal.
Not only that, but I could see most of these products for what they were: sanctioned cheating. All of them lead you into the trap I call "emulation". Here's what I wrote about it in my book:
The term I like to use for this strange syndrome where your new diet gradually takes on the qualities of the diet it was meant to replace is emulation. The low-fat dieter does any-thing to emulate a high-fat diet. ("These fat-free cookies are awesome! I'm going to have another box of them!") The low-carb dieter strains to emulate high-carb diets. ("Have you tried the new pancake mix with sugar-free syrup? Set me up with another stack of 'em!") As soon as you see your new diet begin to emulate your old, bad eating habits, you’ve left the path of wisdom, Grasshopper.
I'm not saying I haven't fallen for this myself. I've consumed a fair number of sugar free candy bars somehow thinking I was sticking to the plan. The theory is that this is supposed to satisfy your craving for the real thing. But I believe it only increases your desire for the real thing because the emulated version is never going to stack up.
I could be wrong. I often am.