I've never heard of him. But if I google the name, I come up with a ton of copycat pages offering the tele-seminar.
I think you are right to assume it isn't free, there must be a catch. How does it work? Does it give the details in the email?
I don't know if we are looking at the same website, but this one starts out "These Are The Secrets That The Pharmaceutical Companies Don't Want You To Know..." Any time a company tries to dish out conspiracies to prey on public fears, I move on. It's usually a pretty good sign of a fad or scam. Besides, a balanced diet and exercise program don't require pharmaceuticals or supplements.
Maybe someone that has used this program can give their opinion