South Beach Diet - Kraft and South Beach (NEW!)

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01-10-2005, 10:09 AM
Hey, all! If you are new and haven't signed up for the Daily Dish, you might want to! Check out the official South Beach Diet Website at and get the Daily Dish for free--it's a daily newsletter with tips about the diet, recipes, tec. It's a great way to stay abreast of the changes to the diet, although we do post those changes to the lists in the FAQ.

Anyways, here's today's DD--I'm excited about the pizza, but pretty sad about the meal replacement bars. They seem to counter to everything Dr. A stands for! :( What do you think?

Beach-Friendly Frozen Entrees, Cereals, and More!

Good news for busy South Beach dieters! This spring, Kraft Foods will launch a complete line of South Beach Diet™-branded packaged foods, including meal replacement bars, cereals, sandwich wraps, frozen entrees, and pizza. All the products meet the nutritional standards of the diet and have been approved by Dr. Agatston.

Staying on the Beach will be easier and more convenient than ever with Kraft's line of breakfasts, lunches, dinners, and snacks — perfect for when you're pressed for time but want healthy options! These are all in line with The South Beach Diet™'s focus on choosing good carbs and good fats rather than being a low-carb or low-fat diet. Instead, Dr. Agatston encourages a balanced diet rich in foods such as whole grains, fresh produce, heart-healthy olive oil, and the like. Kraft's new products will reflect Dr. Agatston's commitment to heart-healthy eating: The pizzas, for example, will have whole-wheat crusts, low-fat cheese, lean meats, and plenty of vegetables.

These new products fit The South Beach Diet™ promise of being not just a diet, but also a way to eat for life.

01-10-2005, 11:01 AM
Laurie, I agree with you. I'll have to take a look at the ingredients on all these new foods to see how processed everything really is. Even the bars would probably be okay for an occasional thing but my concern would be that people new to South Beach would start using the bars as a standard part of their diet and that just doesn't seem healthy to me.

01-10-2005, 11:49 AM
Well, personally, I'm kinda excited to see some quick-fix meal things come out that will be diet friendly. I don't see myself leaning too heavily on them, but it sure would be nice to not have to buy so much produce... The prices for fresh veggies have been skyrocketing here lately. I also wouldn't mind not having to make a salad every day for lunch.

I've been South-Beaching for about a year now, and I know for myself what's good for me and what's not. But I do see your point, Barb, about how these could be confusing for newbies.

01-10-2005, 12:32 PM
I understand what you mean, Fuzzy. We do a good job of fitting in our cooking, but every so often, it would be great to pick up something ready to heat for dinner! The pizza sounds great for that reason. However, I love eating the fresh veggies...though they are pricey.

Have you tried looking in the frozen section for veggies? I've found several that are pretty decent for SBD...they might have an odd ingredient or two, but they are usually such a small amount that they really shouldn't cause problems, I think. :shrug: Try Birds Eye Green Beans with Almonds or Broccoli and Cheese. You can also get plain frozen veggies and prepare those to save on the cost of fresh. Just as tasty and with almost as many nutrients, but much cheaper. :D

Fuzzy, why are you eating salads every day if you don't like them? :?: Have you tried:

leftovers from dinner the day before?
A can of Progresso Lentil Soup and a veggie side dish (like sauteed zucchini)?
Lettuce rollups with meat and homemade minestrone soup? Chicken breast and a veggie salad with 3 bean salad or a zucchini salad (no lettuce)?
Veggie burger (I love Morningstar's Tomato Basil Burger) with cheese, open faced, along with red pepper and hummus, and a heated veggie side dish

And that's only if you don't eat a starch with lunch. If you do, there are even more options! You do NOT have to eat a salad every day...I would be rich, though, if I got a $1 every time someone told me, "I tried SBD, but I couldn't handle eating salads every day..." I eat a salad once or twice a week--that's it! :D

Yeah, those bars bother me. I just don't know how they'll make them following the tenets of the diet. I never was a big bar eater, I don't know. And the newbies that would be confused by them...I bet that could be a problem. Lik you said, Fuzzy, you know the diet and how it if you add bars in, you'll know what you're doing. But if you've never eaten this way, you could easily fall into using bars for many of your meals and snacks. :(

01-10-2005, 12:54 PM
You can also get plain frozen veggies and prepare those to save on the cost of fresh. Just as tasty and with almost as many nutrients, but much cheaper. :D

Plain frozen veggies are actually pretty good. WAY better than canned, IMO. We ate frozen veggies when I didn't feel like cooking even pre-SBD.

One thing I've just discovered: Back when I used to live near a whole foods, I used to get their salad bar at lunch and one of the things I loved was to throw a handful of blanced blanched green beans on top. They add some really good and healthy bulk, the texture is great, and I like the taste. However, now that I live about 200 miles away from a decent salad bar, I have to make my own. Cleaning & cooking green beans is typically too much work for me to want to do just to throw a handful on a salad. I discovered recently that frozen green beans are just about as good as the fresh-cooked ones, and I can just microwave them until they're thawed but not hot and put them on a salad.

01-10-2005, 01:14 PM
Here's the Press Release from Kraft:

Eating Right For A Healthy Lifestyle, Weight Loss

NORTHFIELD, ILL., January 7, 2005 -- Kraft Foods, North America’s largest food company, will expand its alliance with The South Beach Diet and its creator, Arthur Agatston, M.D., by launching a broad line of new products under the South Beach Diet brand. The wide variety of products – offering delicious choices for breakfast, lunch and dinner, as well as snacking – will reach national distribution in spring 2005. The South Beach Diet line will include cereal, meal replacement and cereal bars, refrigerated sandwich wraps, frozen entrees and frozen pizza.

“My goal is to help change the way America eats, and these great-tasting, nutrient-rich products from Kraft will make it even more convenient for people to follow The South Beach Diet – whether for a healthy lifestyle or weight loss,” said Agatston. “While consumers’ interest in radical diet fads like low carb and low fat tends to rise and fall relatively quickly, their desires for new and better ways to maintain a healthy lifestyle and manage their weight still continue to grow. The South Beach Diet has long-term staying power and is clearly different – it’s a proven diet that focuses on eating the right carbs and the right fats, along with lean sources of protein, so people can enjoy many of their favorite foods while eating right.

“It has been a great revelation to me that weight loss is not about low carbs or low fat, but the right carbs and the right fats. I am also encouraged that people appear to be shifting from strict low carbohydrate diets to more balanced approaches. Now I am seeing a growing consensus among nutrition experts about the importance of the right carbs like whole grains, fruits and vegetables in the diet, as well as including unsaturated fats like olive and canola oils – all consistent with The South Beach Diet,” he said. “The real secret to The South Beach Diet is that it’s not just a diet, it’s a way to eat for life.”

The new line further builds on the choices from Kraft’s existing brands already marketed as “South Beach Diet Recommended.” Last year, the company and The South Beach Diet teamed up by promoting a variety of well-known products, including Boca Burgers, Oscar Mayer Deli Meats, Crystal Light beverages and Planters assorted nuts, as “South Beach Diet Recommended.” In the fall, more than two million Americans received the Kraft South Beach Diet Recipe Sampler, a 90-page color booklet with recipes and tips that fit easily with The South Beach Diet. A similar 16-page booklet is now available in stores, just in time for New Year’s diet and health resolutions.

“We’re pleased by the strong consumer response to the alliance and the high demand for our South Beach Diet Recipe Sampler booklet along with increased traffic to our website,” said Howard Brandeisky, vice president, South Beach Diet Foods, Kraft. “Our alliance with The South Beach Diet, including both our ‘South Beach Diet Recommended’ products and the new line we are launching this year, gives consumers many choices to help people manage their weight as well as eat right for a healthy lifestyle.”

For some time, Kraft has been a leader in products that help people eat and live better, offering a range of nutritious alternatives like fat-free and sugar-free products, as well as those that leverage emerging health and wellness trends. Kraft’s product portfolio provides a broad range of options for consumers to choose different products for various eating occasions.

01-10-2005, 01:31 PM
I'm rather disappointed to see this as well. The frozen dinners I won't mind too much, as it will give a bit of variety once in a while. But this whole prepackaged meal thing that he's developing goes entirely against the guidelines of the diet he created!

01-10-2005, 01:58 PM
You beat me to it, I just read the daily dish and was about to post this. Great minds think alike?

I'm excited for myself because I've already learned the basics and it would be so convient to have something I can grab that I know is SBD friendly without stressing about it on days when I'm on the go and don't have the time for a meal or when I've woken up with just enough time to shower or eat breakfast before I run out the door for work.

But I also see what other people are saying with new people. They might concentrate on the convience of the meal replacement bars and frozen dinners and never learn the basics. Unless people are planning on frozen dinners for the rest of their lives. :D

01-10-2005, 02:22 PM
Well let's all hope he is goin to put out a new book with guidelines including this new Kraft line of products. We all know he could stand to update his book! I'm excited to see what they come out with for those hectic on the run times.

01-10-2005, 02:31 PM
IMHO, he has sold out! Sorry, Dr. A., but I'm disappointed in you. Are you turning into the other Dr. A.?

01-10-2005, 03:13 PM
:lol: Ruth, that's kind of how I felt. I can see even the frozen can freeze veggies and meat very well. But meal replacement bars? :yikes: That just scares me. :shrug:

01-10-2005, 07:06 PM
So, I was on the Kraft site just to check out the new products and recipes and such (well, I have a lot of time on my hands these days since I was laid off in Dec and probably won't start my new job until Feb (crosses fingers)). Anyway, I'm always confused when I see SBD 'approved' recipes with things like fat free half and half and coolwhip. Everytime I go to the store I look at the labels of these prodcuts and they always have high fructose corn syrup or some such other no-no. What do others do with recipes with f/f half and half and cool whip? I've just avoided them altogether. It seems really inconsistent to me.

Ruth - I agree with you, I think Dr. A has sold out. When I first started SBD last year, I thought it was similar to the Zone and Balance diets, but when I looked at the Balance bars I had on hand, they had sugar, corn syrup, and a bunch of other nasties. I gave them away. I'll be looking at the Kraft food items *very* carefully.

Here's a SBD P2/3 dessert recipe from the site that has f/f 1/2&1/2:

01-10-2005, 07:22 PM
Did the site give any ideas or ingredient lists? I'm sure curious about that.

01-10-2005, 07:32 PM
Yeah, here's the main Kraft/SBD page link:

It has recipes, shopping lists, etc.

01-10-2005, 08:01 PM
I just think it's a sign of the times. Many of us would love to have the time to cook a good, healthy meal three times a day, but it's not always feasible. :shrug:
Certainly it's a better alternative than grabbing a burger with fries.

In an aside, I never buy Kraft. I'm not giving my money to any big-pig cigarette company. And I'm very disappointed in Dr.A, too.

01-11-2005, 05:02 PM
I guess it's better than a burger and fries, considering fat, but it's hard, I think, to make a good bar that has enough protein to keep you from feeling hungry again about 2.5 seconds after consuming it. At least, that's my take. I could eat an entire box of Luna bars and still be ready for a Thanksgiving feast. You know? ;)

At least the burger has some veggies and protein! ;)

The deal with the FF half and half (which Dr. A promotes in his book) and Cool Whip is that you are using them in such small amounts, they won't affect you. For the same reason, you're allowed to use a small amount of wine, juice, honey, or molasses in recipes. We're talking something like 1 Tbsp split among six servings...that kind of thing. As long as you actually eat a regular serving of Cool Whip (2 Tbsp), you're fine. I've definitely found that to be true (I don't get the shakes n' cravings from the sugar)...though I hate eating something that's so obviously frankenfood. :P

01-12-2005, 12:18 AM
i got that in my email and i was so excited! anything to make sbd a little bit easier is an angel in my book :]

01-12-2005, 01:37 PM
I'm curious to see how his bars stack up to others. DH & I have always used some replacment and snack bars. The Atkins are so hight in fat, though, so we now use the Slimfast low carb bars. So I can't wait to compare ingredients and nutrition info.

01-15-2005, 01:19 AM
to be honest, i'm really psyched about this. my school schedule has me on campus for 13 hours on tuesdays, and there between 6pm and 9pm for two days in addition to that. on tuesdays, i'm hard-pressed to find anything i can bring to eat that stays fresh or tastes decent by lunchtime. (no fridge/freezer access.) and on the nights i'm there til 9, i really don't feel like cooking by the time i get home. (i can't eat before class, because i like to eat with my husband, and he gets home just in time to take me to school, just after 5.) so the bars would be great on tuesdays, and the tv dinners would solve my cooking dilemma on all three nights. i do love south beach, but i find myself not eating anything at all til i get home on tuesdays, and cooking and eating after nine is a pain. a few convenience foods will definitely help me stick to the diet better, and i know that's also why a lot of people are afraid to try this diet.

05-18-2005, 02:33 PM
Sorry if this is somewhere else guys but I did a search on these and this was all that popped up.

I saw the commercial for these products last night and was curious: Has anyone tried them?

All I hear is Ruth in my ear whispering, "Frankenfood, Frankenfood, FRANKENFOOD!!!!"

05-18-2005, 03:13 PM
Whispering? My fluffy butt!
There is a thread about the bars in here somewhere. The consensus seems to be that they are OK in a pinch! To me, just OK is not worth my hard earned money!

05-18-2005, 03:22 PM
:lol: Ruth!

You know me...I don't have much money. So paying $3 for 2 meal replacement bars may be better than spending $3 on just lettuce, with nothing to put in it!

I will do P1 FF free ;)

05-18-2005, 03:27 PM
Hmmm - I see your point. But when you get some $$$ ahead, I hope you can switch off the processed food.
Being motherly right now and wishing I could just hand you stuff from my fridge and garden!

05-18-2005, 03:32 PM
I've tried the Cereal, the Whole Grain Almond Crunch. Had my P2 Breakfast with Strawberries, some vanilla yogurt on top, and then about 1/4 cup of that cereal to top it off. Adds some much needed protein to a delectable breakfast!

I agree with the ladies though, the bars and other foods are OK in a pinch, but are NOT what this diet is about.....want to live on meal bars and frozen foods? See Slim-Fast, Aisle 7.

05-18-2005, 04:26 PM
YUm, garden. I haven't had anything out of a garden since my granpa died over 12 years ago. He grew cherry and grape tomatoes. We'd eat them off the vines and he's fake yelling at us for it.

Yummy, garden...

I should be ahead next month now that honey has moved in!!!!!!

(ducks over the motherly items that comment will raise)

05-18-2005, 04:40 PM
Separate bedrooms, I assume? :rofl:

05-18-2005, 04:43 PM
You know what happens when one assumes, right Ruth???

Or should I spell it out? ;)


05-18-2005, 04:46 PM
Jenn, you little lovebirds! :love: I'm thrilled for you! Let's hope that you and your sweetheart both are able to help each other eat better. :yes: I know you will do it when you can. In the meantime, what about things like plain yogurt or milk? What about a farmer's they have any around there? Also, let people know at work that if they have a garden and are looking to get rid of produce, you'd be glad to take some. :) You never know...

I know you will do what's best for you with what you have right now, Jenn. :D

Honestly, though...some of those foods don't deserve the SBD name, IMHO. Since when has pork fat been on the foods to enjoy list? :barf:

05-18-2005, 04:59 PM
The messed up part? She needs to GAIN weight. Oh, if only I could donate!

but we do both need to exercise and eat better. So, she's doing SB with me (kinda -- she'll eat dinner with me at least, but since she needs to gain weight, lunch and breakfast are all her own during the week) and will be joining my gym :)

I is a lucky girl this time around!

05-18-2005, 05:50 PM
Yay for skinny SOs! ;) My DH lost five pounds last week. We ate the same things. :rolleyes: But he does okay with SBD. We do the same thing as you mentioned, Jenn. I usually have some starches in the freezer for him to supplement when I'm on Phase 1 or just having a starchless dinner. I keep crackers and such in the house for him, but only ones that I know I can have if I want them. Other than the loss last week (mostly because he was working hard in the yard over the weekend), he has maintained for the last 9 months or so, so it's not like he's starving at all. ;)

I think it's great that you'll be able to be healthy together! :D

05-18-2005, 07:37 PM
I think it's great too. I also think it's great that she's so supportive. My last SO of 3 years wasn't as supportive. Hope it's not just the honeymoon phase ;)

I just talked to her and when I get out of here (LOVE MY NEW JOB) we're going to go for a walk. There is chicken in the fridge that I may grill (hmmm, wonder what marinade) on my small GF Grill and have 2-3 veggies (frozen!). Sounds fast I guess.

$49 must last me through the weekend and into Friday! CALGON....

10-19-2005, 02:16 AM
Bump for GrannySmith (and any others that are wondering about the South Beach Diet products made by Kraft).

10-19-2005, 07:56 AM
Hi guys... We must be a test market here.. I have had the cereal bars, cereal and the meals, very tasty... I dont eat them every day, but are nice to have around, the bars have 10 grams of protein in them.... In the frozen meals, I like the chicken ones, most are accompanied by healthy veggies... India

2 bt mom
10-19-2005, 09:45 AM
Just adding my 2 cents about the Kraft High Protein Cereal Bars. Last year these were marketed under another name (maybe Carbwell, can't remember) and I bought them for as snacks for my DS who is very active- Sports, running, and lifting daily. Seeing how much protein they had I began to eat them occasionally. Well occasionally became daily, I believe the ingredients include maltose- "The king of all sugar" per Dr. A in his book, and I also think these may have been one of the first steps I took to regaining 10 of the 20lbs I initially lost on SBD. I know I made the decision to reach for them and to put them in my mouth and eat them; but after a year and a half and a return to strict SBD guidelines I am realizing how truly addicted to sugar I am, So... no cereal bars for me!

10-19-2005, 12:02 PM
I had the "savory beef" frozen dinner for lunch yesterday...blech! I have been eating so much fresh for the last two months that I forgot what frozen dinners taste like. And 50% of my sodium for the day? The broccoli was good, I would have rather had 3 portions of that!

I will not be lazy and just cook my own from now on!!


10-19-2005, 05:48 PM
I'm with you, Jessie and 2bt! The processed meals don't taste as good and the ones that do, like the bars, are WAY too easy for me to OD on!

When I started SBD, I realized, for the first time, that if I wanted to lose this weight and keep it off, I had to stop eating the types of food that got me there in the first place. So no more chips, no more cookies, no more cereal/protein bars. I have an occasional SBD-safe cookie on the weekend, but that's about it for me. That's made all the difference. :dunno:

I've never found those protein bars filling...instead they make me hungry, hungry, hungry! :hyper: I definitely can't eat them! ;)

10-20-2005, 10:32 AM
They make me hungry to Laurie...Something that is supposed to be filling, does the complete opposite...weird!!!

10-20-2005, 10:33 PM
I have filled out this diet profile 3 times and always made sure the box is checked and I never have gotten this email :?: Wonder what I am doing wrong?

10-21-2005, 12:16 PM
LOL, Kyemom! :lol: Glad I'm not the only one...

Autumn, that's happened to me too. My e-mail recently started using a quarantine program that catches 'spam' and allows you to whitelist things you want to receive. The Daily Dish gets caught over and over and over because the e-mail address is different every time. :( If you have any spam filters on your e-mail, that may be the problem. Try contacting SBD online and see if they have any ideas...or mess with your spam filter. Frustrating! :(

01-12-2006, 12:04 PM
I've tried 2 of the frozen dinner - the pork one and the chicken one! I have one word, "Yucky!". That's the best word to describe them. It's like they're trying too hard and have them way over seasoned and the sauces are just plain horrible! Too many weird flavors. I am a person that appreciates spices and seasonings but they need to tone it down. Yuck!
:barf: :barf: :barf: :barf: :barf:
I give them 5 barfs. lol.

01-12-2006, 12:23 PM
Totally agree. I'm closing this as it's an old thread and we have a new Kraft thread.