General chatter - Representations of Women in Advertising - Video




Silverfire
01-17-2014, 06:16 PM
Made by some local university students!

http://www.youtube.com/watch?v=HaB2b1w52yE&feature=youtu.be


kailpea
01-18-2014, 10:13 AM
Thanks for sharing the video. I don't really venture into fashion magazines so a lot of the advertisements were images I had never seen before. And some of them were really disturbing. I haven't had television service in almost 5 years, so I don't see very many commercial ads. Yesterday though, I was watching a television show online and saw an ad for hot pockets where the female was playing a very submissive as she was feeding the male as he was riding a bike. I found it very odd and a little bit disturbing. Not only did I find a problem with it's portrayal of gender norms, but there were some really over the top cultural stereotypes/ characterizations as well. The thing is, I know that that commercial was mild in compared to some of the other things that are out there! I tried looking for the commercial to link it up, but was unable to find the exact one I was thinking of.
I have always be interested in the portrayal of women in media. There is a blog and series of videos that I have been following for a long time that addresses the portrayals of women in pop culture. I really enjoy her videos on different topics. More recently she's been focusing on the portrayal of women in video games and she has gotten quite a bit of negative pushback from gaming websites, which really just speaks for itself.http://www.feministfrequency.com

Silverfire
01-20-2014, 10:37 AM
Hey glad you liked it kailpea! I thought it was pretty entertaining! I used to buy my obligatory monthly cosmo until I just couldn't stand it anymore. It was all ads, the same 12 stories on repeat "3 weeks for fab abs" "this sex trick will blow your mans mind" or whatever. Blah, I didn't need that junk anymore. I can't say I have seen those ads you mentioned, as I too have been solely Netflix viewer for a couple years now (I love it! No commercials... although, I know there are some hilarious ones out there that I miss :) ) And great link