Weight Loss News and Current Events - Lane Bryant ad controversy...what do you think?




MindiV
04-23-2010, 08:18 AM
Gonna try to post a link to the story on MSN...we'll see if it works...

http://www.msnbc.msn.com/id/36699876

Just in case, basically two networks are refusing to air a new Lane Bryant ad for a line of bras during certain time slots. The ads feature a plus sized model in a bra, showing cleavage. I haven't seen it....has anyone else?

Hello double standard? The Victoria's Secret Fashion Show airs every year in prime time on CBS. They've got ads on TV. ABC has Dancing with the Stars - there's more half-naked women and "boobage" on that show than the Victoria's Secret show.

Thoughts?


Wannabeskinny
04-23-2010, 08:38 AM
Here's the commercial by the way.

http://www.youtube.com/watch?v=tdnr1rKjmUo

Definitely a double standard. This is exactly what is wrong with American culture. I grew up in Europe so nudity was abundant on television, they even have nudity in commercials. It's no big deal, it's the human form and kids are not prohibited from seeing it. But here it's such a big deal to see nudity... no wonder we have men disrespecting women so much, no wonder there is so much violence against women. These topics are definitely related, one just has to open their eyes. I grew up (like all people in Europe) going to topless beaches and thought nothing of it. It's not taboo.

I'll never understand why children here are shielded from the human body but have unlimited access to violent video games and television shows.

By the way, I've been disappointed by Victoria Secret models for over a decade. In the 90's the models were gorgeous and looked a lot more like the Lane Bryant model depicted in this commercial. Of course it's ok to see the VS models on tv... they look like boys.

catherinef
04-23-2010, 08:39 AM
Plus-size women generally need bras, just like non-plus size women. Companies that sell and manufacture bras for plus-size women should be able to make similar adverts to those made by the manufacturers and sellers of non-plus size bras, and pay to have them aired. I have a hard time believing the refusal to air the advert was based on anything other than 'eeeewww! ick! fat ladies! in bras!' since it's hardly as if plenty of similar adverts aren't out there already.


MindiV
04-23-2010, 08:46 AM
Finally seeing the commercial (couldn't load the video at home)...I totally agree with my initial stance. Nothing wrong with it. In fact, you see MORE in VS commercials than in this one. Double standard and networks should be ashamed.

paris81
04-23-2010, 09:23 AM
It's not about weight loss, but it's about weight! This is an article about ABC and FOX not wanting to air a Lane Bryant lingerie commercial, saying it is too sexy. (the article rightly points out that these networks do show Victoria's Secret commercials all the time--so what's the REAL problem with the Lane Bryant commercials?)

http://www.care2.com/causes/womens-rights/blog/lane-bryants-plus-size-lingerie-commercial-gets-censored-by-networks/

ThicknPretty
04-23-2010, 09:26 AM
I can’t read the story or see the commercial, but the idea of this infuriates me. What is their reasoning for refusing to air the commercial, has anyone come out and actually said?

It makes me angry and sad. Some VS commercials could be considered soft core porn…what with the little twig women rolling around in their lacy thongs and push up bras, spread eagle on the bed, pushing their butts and cleavage out. They’ve always kind of made me mad. Those ads are obviously geared more towards men than women…or they are designed to make women think they will be more appealing to men in those particular underwear. As if wearing them makes one look like Heidi Klum.

How are we ever going to progress in this country if the media refuses to even acknowledge that plus size women exist? We exist…we need bras! And we can be just as sexy and beautiful and in a tasteful way.

This sucks.

MablesGirl
04-23-2010, 09:34 AM
I think it's a great commerical. What's the difference between that and Victoria's Secret? They show more skin than that. How about beach volleyball? Their bikinis are skimpier than this model's lingerie.

Glory87
04-23-2010, 10:29 AM
Ha :) what was up with that McRib text? Did someone photoshop that into the ad, or is that the REAL ad? I was expecting the text to say something like "can't wait to see you" and she was dressing to see a man!

mygritsconfessions
04-23-2010, 10:41 AM
I see nothing wrong with it and think she is more beautiful than the VS models. Makes no sense why they wouldn't air it.

mescelestus
04-23-2010, 10:54 AM
(I have been having a Facebook discussion about this since yeasterday) I think the real reason they find the adds to be more sexy because the Layne Bryant models have real breasts, and you can see a large portion of their breasts...and the Viki Secret ones have fake, not-very-sexual breasts...that are not spilling out, and you see a lot of chest bone rather than breast. And the viki secret models are FAKE! As in: you could show a nude barbie doll on tv, but not a nude woman! Those are my thoughts LOL!

Viviane
04-23-2010, 10:57 AM
It's absolutely a double standard. VS ads have aired that are far more "racy."

That girl was curvy, for sure, but the biggest part of her were her breasts. I doubt she's bigger than a size 10. I realize a size 10 is huge in the modeling world, but I think she was incredibly beautiful/sexy and I'd kill to look like that right now. I can't imagine too many guys kicking her out of bed! ;) Good for Lane Bryant for pushing the issue.

bronzeager
04-23-2010, 10:58 AM
I'm still trying to figure out which are the BRAS she's trying on in the ad. I've only found the last one so far in the online catalogue. She does look gorgeous and I really don't know why Fox would have objected, the Victoria's Secret commercials they air are no different in the skin they show.

Avezy44
04-23-2010, 11:04 AM
I think the model in the add is beautiful and there is nothing wrong with the commercial. They show women in Bikini's on tv, movies commercials.. they show victorias secret.. Bras and undies.. aren't they almost the same as a bikini? I will have to agree with Lane Bryant.. there could be discrimination for the plus size factor.. but of course, it being bras and underwear.. no one could really say for sure which it really is.

mescelestus
04-23-2010, 11:06 AM
That woman just happens to be blessed with a beautiful shape, she is def a Layne Bryant size 14. She is Also 5'9"...she has a wide frame. Gorgeous...I would marry her if I could! (I read a little about her lol)

Renwomin
04-23-2010, 11:20 AM
Here is the deliciously funny thing about this. I don't see this as fat discrimination as much as I see it as stemming from the reality that women with curves ARE sexier.

Lane Bryant Commercial (http://www.youtube.com/watch?v=JyCuITBD6dk)

Victoria Secret Commercial (http://www2.victoriassecret.com/collection/?cgname=OSBRPNUDZZZ&cgnbr=OSBRPNUDZZZ&rfnbr=8705)

To me the first commercial is sexier because the woman really is sexier than the too skinny models in the Victoria Secret commercial that have to wear push up bras to even look like they have cleavage.

Do I think they should allow the Victoria's Secret commercial and not the Lane Bryant one? No. But the ruling by the networks are more of an indication of the reality of TRUE sex appeal.

Renwomin
04-23-2010, 11:23 AM
Ha :) what was up with that McRib text? Did someone photoshop that into the ad, or is that the REAL ad? I was expecting the text to say something like "can't wait to see you" and she was dressing to see a man!

Someone did a parody commercial on You Tube that even got incorrectly used by CNN! In the real commercial her phone says, "Meet Dan for Lunch".

Passionista
04-23-2010, 11:48 AM
Someone did a parody commercial on You Tube that even got incorrectly used by CNN! In the real commercial her phone says, "Meet Dan for Lunch".

I think that is just TERRIBLE. :mad:

As tot he issue of the commercial being "too racy", it just simply isn't any more than Charlize Theron ripping her clothes off for the Dior Ad or any VS ad.

The model in the LB commercial, is sexy, womanly, alluring, powerful and I would LOVE to have her body, right NOW!

ANOther
04-23-2010, 11:57 AM
The model in the LB commercial, is sexy, womanly, alluring, powerful and I would LOVE to have her body, right NOW!

More than one reply on various blogs regarding this ad has asked: but is she really "plus-size" or "just curvier and with a bigger rack than the average Victoria's Secret model"?

The OP mentions the skimpy costumes the women wear on Dancing with the Stars: she-ez, I was watching the tango part of the ice dancing competition at the Olympics, Tanith Belbin was wearing a dress where one side barely existed and I thought, one false move and she's gonna be Gypsy Rose Lee!

Amy8888
04-23-2010, 12:39 PM
I don't know much about the controversy, but I am wearing one of my Cacique bras right now and I love them so much! I'm not exactly well-endowed but I feel like I am wearing Lane Bryant's bras! :)

caryesings
04-23-2010, 01:48 PM
Ha, they're afraid of backlash from all their Diet aid advertisers. What if people started finding women who are LaneBryant sized sexy???

eroica27
04-24-2010, 03:42 PM
I think that the following two quotes are dead on...
I think the real reason they find the adds to be more sexy because the Layne Bryant models have real breasts, and you can see a large portion of their breasts...and the Viki Secret ones have fake, not-very-sexual breasts...that are not spilling out, and you see a lot of chest bone rather than breast.

Here is the deliciously funny thing about this. I don't see this as fat discrimination as much as I see it as stemming from the reality that women with curves ARE sexier.

its a little ironic that folks get implants to create cleavage but when presented with it, folks balk and get all puritanical on you. they're boobs...most women and many men have them. the fact that the censors will pick and choose whose boobs we see is really biased. If they really want to protect the public from boobs, they'd censor men's boobs and leave ours alone.

zibsca
04-24-2010, 05:10 PM
I was half expecting to see a woman with a sagging belly, lumpy skin and big hoisted up tatas after reading the article. Good grief, she's gorgeous! But then what do I know, naked boobies sell us bath soap, milk and silicone caulking here on TV :D

astrophe
04-25-2010, 09:45 PM
What do I think?

1) I thought the commerical was nicely produced. Good production value, good plus size model showing the undies, a touch racy with "the meet Dan for lunch" text, but nothing we haven't already see before on TV. In fact, a lot of things are way worse -- like TV violence.

2) I do see a lot of media generated by the ban. So it makes me wonder if it was planned to be "banned" just to create the buzz. The job of an ad/pr campaign is to draw attention after all. Or maybe I'm just cynical. *shrug*

3) If it was banned for real, I think Lane Byrant is being clever with the spin doctoring. They're sure getting their buzz whether it was the paid ad time slot or not! Though I doubt it was banned for real. TV stations selling commercial space will just take your money. They don't much give a hoot what you are selling or how.

4) If it was banned for real, and not a PR plant, I'm curious as to the reason. It is because the model showed skin? Or is it because the subplot here was that she going to have sex at lunch and was gleefully picking out which sexy undies Dan might like? Neither of these things are new in advertising -- sexy subplot nor skin. So I incline toward thinking it's a PR plant.

5) I'm curious about Limited and Charming Shoppes (Victoria Secret and Lane Brant owners respectively.) A planned "outrage" pitting the two brands would generate interest in both brands to boost sales. So are they collaborating or are the ultimately just owned by the same parent company if you dig deep enough? Who owns the TV companies at the top? Why were these stations chosen for the battleground? Did they get extra money for that?

Most of the comments I read seem to run on the lines of "Why can't LB skin be shown? We see plenty of VS!" or "Give me VS any day! LB is unattractive!" Pitting consumers "against" each other to where they huffily go buy at "Their" boutique store means both stores are are winning more sales and brand loyalty than they would without all the fuss.

Keep in mind the economy is still what it is... all wares are out vying for your dollars. Consumers who normally would go "I'm trying to save.. Target undies are good enough!" might be drawn out to support "their" boutique store in this "body image battle" as a result. Which means cha-ching -- the sale goes to the more expensive boutique stores than the discount department store.

6) Are the Cacique boutiques expanding? Is this part of a campaign for drawing attention to that name -- Cacique with LB as the springboard? http://www.bodymagazine.us/retail.php?idStore=14

Whether or not it was banned or "banned" -- it obviously getting viewed and generating interest, so it seems like the ad was a success for Lane Bryant. It's supposed to air again April 28 so lots of viewers will be watching it then now that there's been a fuss which helps the TV channels.

So bottom line seems to be lots of PR for everyone, TV folks included. And the trickle down effect -- magazines, newpapers -- they are may see a boost in sales if they are running this story.

I guess I really am cynical then because I would be more surprised if it WASN'T a larger planned PR campaign at the top with the media buzzards picking it to get the trickle.

I think this media blitz is more about generating PR and money for the brands involved and not really so much about body image or beauty ideals. The only reason "beauty" or "body image" gets pulled into it is because the wares being sold are plus size undies.

If LB sold cars, diapers, pillows, detergent, the "issues" in planted PR campaign would be different.

My 2 cents,
A.

jigglefree
04-26-2010, 09:04 AM
I think it's stupid. The commercial is very tastefully done. If they would stop showing some of the commercials that sell cologne/perfumes and movie trailers that would be better served. I also think they are intimidated by the women that have natural curves. But they can compete with women that purchased their curves.

2phatinvictoria
04-26-2010, 02:46 PM
im thinking they dont want the public to see a normal sized woman and say hey she is beautiful..and accept that... i would kill to look how she did.. stunning!!!!

BeeOfTheBird
04-26-2010, 09:11 PM
@Ren: I laughed when I read your post--you and I are definitely on the same page! I think the point is usually that the more voluptuous a woman is, the more overtly sexy she is--and thus, more threatening. To paraphrase Dr. Mary Pipher: what's intimidating about a 90-pound adult?

@astrophe: Totally with you on this one. I'm really curious to see who the parent companies are of Charming Shoppes and Limited Brands are, and if they have any stakes in network cable channels!

Hey, notice how the model in the LB ad actually looks like an adult? VS seems to lean towards "women" who look like teenage (or pre-teen) girls...Man, this :censored: just reaffirms the fact that the media is so afraid to venture outside the box (no pun intended) that the idea of airing an ad that has a modicum of reality to it is too frightening to deal with! (And while we're on the subject--can we see some ads for cleaning projects that actually show a man doing the work? It is the 21st century...)

rosekeet
04-26-2010, 09:32 PM
I totally missed the racy aspect of this. Victoria's secret adds are way racier. I guess there's just more boob volume in the Lane Bryant add????

JulieJ08
04-26-2010, 10:00 PM
Ha, they're afraid of backlash from all their Diet aid advertisers. What if people started finding women who are LaneBryant sized sexy???

I hadn't thought of it from that angle, but it seems likely to me.

Primm
04-27-2010, 04:31 AM
Hubby says they do have a point. The Lane Bryant ad is much sexier than the VS one...

LabMonkeyGirl
04-27-2010, 08:45 AM
Ha :) what was up with that McRib text? Did someone photoshop that into the ad, or is that the REAL ad? I was expecting the text to say something like "can't wait to see you" and she was dressing to see a man!

That was horrible. Good catch. I was like, "McRib is a weird name for someone." It's supposed to say "Meet Dan for Lunch" according to another link of the video.

astrophe
04-27-2010, 04:41 PM
This thread reminded me to go check the galleries at about face since I hadn't done that in a long time.

http://www.about-face.org

A.

Wannabeskinny
04-29-2010, 08:48 AM
I'm beginning to think this was all hype. I saw the commercial last night on Fox during the 9 o'clock hour, during American Idol.

ParadiseFalls
04-29-2010, 08:34 PM
Wow. I'm so disappointed in the media for making this a big deal. It's one of the LEAST racy lingerie ads I've ever seen.

Amarantha2
04-29-2010, 09:52 PM
I'm really reluctant to point fingers at a double standard or the media (caveat, I work in media and we aren't to blame for everything :) ) or discrimination, but certainly there is nothing wrong with the LB ad.

ParadiseFalls
04-29-2010, 11:42 PM
I work in media too, and I should have been more clear: I'm disappointed in FOX for making this a huge deal. But it's nothing new for FOX to distort things so grotesquely they no longer resemble the original intent.

angelskeep
04-30-2010, 09:26 AM
Oh. My. Gosh! I looked at the ad on the link to youtube and can't imagine why anyone would consider it over the top. The woman didn't even look that big...certainly not floppy fat, just curvaceous and very beautiful. What's up with that??? It's an awesome commercial and would make the voluptous girls feel good and want to go buy the product. Which is the whole point. And more of the big girls I'm guessing than there are waifs.

Which the brings up the commercials for Playtex that they are now airing for plus size women and wondering how those are any different, except the bras resemble medival torture devices which bind and cover and hide the women's breasts pretty effectively. Is that the point? Should larger busted women not want to wear pretty bras? Seems like a no brainer. I vote for Lane Bryant...didn't even know there were underthings available from them I will have to see if they will fit me after I get to goal. VS may be pretty, but they are overpriced and don't hold up worth nuthin'. I stopped buying their bras and painties years ago because they just aren't a good investment.

Barb

rainydays
04-30-2010, 07:41 PM
On the E channel, Sal Masakala's response to the whole thing was "big girls need love too." Media PR stunt or not, that's infuriating. I suppose this is what he would think though when his coworkers weigh 85 pounds soaking wet.

Wannabeskinny
04-30-2010, 09:59 PM
...Which the brings up the commercials for Playtex that they are now airing for plus size women and wondering how those are any different, except the bras resemble medival torture devices which bind and cover and hide the women's breasts pretty effectively. Is that the point? Should larger busted women not want to wear pretty bras? Seems like a no brainer. I vote for Lane Bryant...didn't even know there were underthings available from them I will have to see if they will fit me after I get to goal. VS may be pretty, but they are overpriced and don't hold up worth nuthin'. I stopped buying their bras and painties years ago because they just aren't a good investment.

Barb

I don't see anything wrong with the bras in that commercial. Yes plus sized girls can wear pretty bras. But no, large breasted girls like me can't wear really girly bras like this: http://www.getprice.com.au/images/uploadimg/755/350__1_Pierre_Cardin_Emily_Bra.jpg they're just too flimsy. So I appreciate the playtex bras because they seem pretty enough to me, they don't look like torture devices at all.

tiggergirl9
04-30-2010, 10:50 PM
My two cents: I watched the commercial, it made me want to buy the product, why should anyone be upset lol.

LastTrain2Para
05-02-2010, 07:51 AM
Well we are all talking about it right... and that was the point; in the case of Lane Bryant I think it worked out in their benefit and showed how afraid people are of breast lol!!

Tomato
05-03-2010, 09:19 PM
As tot he issue of the commercial being "too racy", it just simply isn't any more than Charlize Theron ripping her clothes off for the Dior Ad or any VS ad.


I am getting to this discussion a bit late but this is EXACTLY what I was thinking when I watched the Lane Bryant commercial - that there is a lot more sex implied with Charlize Theron ripping off her evening dress in the J'adore commercial (sorry if I messed up the spelling, I don't speak French). The LB commercial is not racy at all, I see ZERO problem with it.

I actually shake my head when I see some of the VS commercials - fortunately,I usually watch HGTV and TSL and such channels so I am mostly spared, but there was was one, not too long ago, where the model was parading around in undies, bra and .... angel wings. HOw stupid was that?
And when I look at some of the images on their website, I think that the model looks like somebody is giving her oral sex (in the part of the picture that is cut off). Hahaha

LovebirdsFlying
05-12-2010, 12:04 AM
What about those "how hot do you wanna be?" diet supplement commercials, shown in prime time, that feature women in string bikinis posed in provocative postures, while the voice-over is done in the same kind of ultra-sexy voice as those late night "call me" ads? That's not over the top for prime time?

loveAcat
06-29-2010, 09:15 PM
wow, this Lane Bryant model has great curves! I wish my chest would look like that...!

I saw a video ad somewhere that a disgruntled Lane Bryant fan made... basically, it made fun of Victoria Secret designing bras only for skinny women, and there were skeletons involved ;)

shortstuff17
07-04-2010, 12:23 AM
Shes gorgeous and not fat at all. i don't see anything wrong with this ad, in fact, I bet if it weren't for a plus size clothing line, no one would even care. What a bunch of haters!!!