For me saying I'm on a diet (to myself) makes me more accountable about what I eat and how I eat, like actively counting calories, making sure to work out. I'm trying to slowly get used to it and incorporate into my daily lifestyle so my portions are in the same sizes that I would measure out.
Before I would eye-ball things and didn't lose an ounce because I was eating at maintenance. For me, I have to use all these silly terms, but I agree there are days where all these weight loss things feel like a complete drag! (my no-loss weeks lol!)
5/18/13--->40-34-42 (170lbs)---then the holidays happened
Lowest recorded weight as an adult -->160!