I don't have a problem with this when it comes to dating, etc. I might not like it - but men are programmed to look out for waist-hip ratio and fitness for procreation. Women, too look out for fitness in potential mates.
What I can't stand is that invisibility factor when it comes to professional situations.
But there definitely is something as well about presenting yourself with confidence.
Lose 25lbs by 15 April (10 Mar)
Get to 100 kg (220) by 1 May (7 Apr)
Be 205 by race day - 14 July
One-derland by 1 Sept