Bronzeager, it is generally loose, with the other greens like chard, endive, etc. Sometimes stores are bad with the labelling, so look for a tough curly green bunch.
If none of your nearby stores carry it, ask the produce manager. They can and do respond to customer requests.
It isn't trendy, exactly, although it is getty more attention than before. It is planted very early in the spring, and seems to be available most of the year where I live (Philadelphia.)
Weight loss on hold while baking baby #3!
Holding at 190ish: Goal is to stay there until delivery.
Goal 1: No longer obese - 185lbs
Goal 2: Normal BMI - 154lbs
Final Goal: 130lbs