Photo, oddly enough, the new plastic head king is very popular with the young people. (I worked for BK for 14 years and watched all the ups and downs of their advertising. This is the longest one I've ever seen...) He is popular enough that they are planning a "Napoleon Dynamite"-esque film with the King as the main character. I think it got delayed, don't know if it will ever actually happen or not...
(
http://www.cinematical.com/2006/07/1...ing-the-movie/)
I can't imagine who they would get to endorse this product, but Jack Black does seem somewhat appropriate, doesn't he...