OT - So where the bloody **** are you?

Daisy Boo · 03-22-2006, 03:59 AM

not sure if you guys are aware but the tourism commission here recently created a new ad for australia.

it had been banned in the UK for the use of the word "bloody" and now in Canada for the use of the word "****". The tagline is "So where the bloody **** are you?"

i just had a look at it and love the ad - makes me want to go on a holiday here. sadly, i actually had tears come to my eyes (

) as i was reminded what a glorious country i live in.

i wanted to share it with you - hope you enjoy it.

Tourism Advert

ETA - hope this is ok having the external link

trnsfrmnreplace · 03-22-2006, 05:04 AM

Australia seems soooo beautiful.

2frustrated · 03-22-2006, 06:04 AM

I heard about that! What a bust!

We also had an advert for an oven cleaner where a guy cleans the hob, then kisses it. It was banned from TV before 9pm for fear small children would copy it and kiss the hob (stove-top) while it's turned on!

Puh-lease! Any child small enough to NOT know that kissing the hob while turned on is a bad idea is not going to be tall enough to kiss the hob are they??

It's cos we're all scared we'll get sued like you guys over there love to do!

canadian*girl · 03-22-2006, 08:45 AM

it makes me want to visit australia.

i don't really get why it was banned. tv shows use the words bloody and **** at the frickin time, why can't a commercial?

angeleyezx · 03-22-2006, 10:48 AM

*wishes I was there*
it sucks they pulled it over that!
but as some major places wont show it with those words in it they should cut they that last bit, replace it with 'so where are you?' or what and send it out coz that so would boost holiday interest for auz.
I can understand the reason the cut it in the uk if it was an all day advert(not after watershed) because bloody ***** is a swear word, or seenas one here, I used to get told off so bad if I said it when I was younger and my mum looks at my twice if i say it accidently infront of her

*bloody ****: together not as seperate words

2frustrated · 03-22-2006, 11:25 AM

I thought they just beeped the bloody **** bit?

It could be seen as offensive to Christians because the "bloody" (b'lady) is "by our lady" ie Mary, so taking her name in vain. But how many really religious people would really care that much??

britomart · 03-22-2006, 02:44 PM

Huh, I didn't know that's where "bloody" as a swear word came from! Neat! I knew "Zounds" (another old swear) came from "God's wounds"... and a few other z-swears which come from a similar concept... Never knew about that one. You learn something new every day

As for the banned commercial... People are so careful nowadays not to offend anyone. It happens on message boards too, and I'm sure if you look hard enough and watch closely enough it happens here. Something is said which has the power to offend, and when given the choice between offending one (the creator of whatever it was) or many (the audience), usually the powers that be choose offending one person. I don't necessarily agree with it, but as long it's used for stuff in the common best interest, I have no real issue. <shrug>

illinichick · 03-22-2006, 06:28 PM

Where the bloody **** am I? The midwest... snowy and boring.

I need a vacation...

Daisy Boo · 03-22-2006, 07:50 PM

I think that it has now been approved in the UK - just last week?

The phrase here does have its limitations, but is part of the australian vernacular. just like 'fair dinkum' and 'g'day'. we sound like such a primitive bunch

I remember that Toyota had an advert ages ago that used the word "bugger" (anyone else?). It was used in a "oh damn" sort of sense when each thing went wrong on the advert - it was really well done. They couldn't show it overseas due to cultural differences viewing the word in another sense.

CheeseBurger&Thighs · 03-22-2006, 09:03 PM

So do they bleep out (or dubb out) "bloody ****" in the Harry Potter movies there?

Daisy Boo · 03-22-2006, 09:19 PM

Ha! I just got this perfect, pitch tone in my head of Ronald Weasley saying "Bloody ****" - I watch too much Harry Potter

illinichick · 03-22-2006, 09:45 PM

oh, I (heart) harry potter... I'm such a dork. May I ask what "fair dinkum" is?

kykaree · 03-23-2006, 10:04 AM

"fair dinkum" means true basically. "Has she really lost 60 lbs?" "yeah, fair dinkum"

Or it can be said like "yeah I'm a fair dinkum Aussie"

I'm Australian and live in the UK, and I couldn't believe the ad was banned. For goodness sake every major newspaper has bare boobs on page 3, and they get upset about "bloody".

I loved that Toyota advert, it always made me laugh, and I love how easy going we are about language etc. I really miss that about Australia.

All my colleagues love my sayings. "roo loose in the top paddock" is one of my favourites!

2frustrated · 03-24-2006, 05:21 AM

You and your 'roos....

I don't think I have all mine rounded up yet...

leJellybean · 03-24-2006, 01:20 PM

I like that ad! Mmm Australian accents...is it getting hot in here? :P