I have it. The price is for the Bar itself. It's very sturdy and well made. The videos are well-produced, but nothing to write home about when you compare them to Callanetics, or the other 'lotte berk' workouts currently on the market.
If you want the same results, but for less money, 'craft' your own barre from Home Depot, and pick up Callanetics (or Bar Method, or those other vids.)
Lotte Berk exercises are AMAZING for reshaping the body...