I suppose it depends on what you consider cheap to be!
I didn't think it was too bad, the unit itself seems pricey, but it also includes your member pack, and there are other perks like motivational texts saying things like - c'mon (name) only "x" steps to go today!
There's a whole load of other features including nutritional goals to access on the website, so I don't think a fiver a month is too bad. I was paying that a week at Weight Watchers (and really just to get weighed!)
I will keep you all updated as to what I think of it - horses for courses and all that!
Anything that gets me off my butt has to be a good thing!!!