OK, so this was on my local news this morning about bill boards targeting overweight children. Anyway I just thought I'd see what people think, here are the links to a couple of the local news reports on the new campaign

http://www.boston.com/news/globe/wes...paign_tar.html

http://www.myfoxboston.com/myfox/pag...Y&pageId=1.1.1

(The fox news is a video report and does have sound FYI)

(keep in mind that I'm a marketing major) - I don't think the billboard is very effective... too many words .. I wouldn't know that it was kids feet... while I was driving.

Do we need ads similier to this.. YES! However we also need to offer solutions at the same time to parents. ie. make suggestions for snacks... offer your child a cup of grapes rather then 2 oreo cookies. I think we need to educate the importance of how bad the problem is.. then offer solutions.

Dana

Why are they targeting children? I don't think it is even ETHICAL to be advertising to young children. (Or I guess maybe the ad is for adults?) This is a huge public health concern and if people really wanted to make a difference in the lives of children they'd start by curtailing what ADs go on the TV. I don't mean ads for adults, but the ones that are made specifically for young children 5-12 years of age.

I think it is a good idea.The future is not looking very bright for our children.The way the trend is going they will actually have a shorter lifespan than the generation before.We have to wake up and take action and do our job as parents by teaching our kids a healthy lifestyle.That's the reason I am here everyday trying to get my house in order to better teach my child.Just my 2 cents...

That's too funny...I took marketing and advertising in college as well, and the first thought in my head was, "Man, that's hard to read on my computer screen...who's going to be able to read it all while driving?!"

TempleBody--the ad is targeting the parents of overweight kids, not the kids themselves.

I think billboards like that will be completely ineffective. I'm pretty sure a parent knows whether or not their child is overweight and that being overweight is unhealthy, and if they are so uneducated or oblivious, then I really don't think a bilboard is going to open their eyes.

I guess I understand what they're trying to do, but I don't think this is the best way to go about it.

We have known for centuries that being very overweight is unhealthy, so how does this "education," help anyone? Where is the practical knowledge of how to stop it. The fact is that the doctors and "scientists" don't know how to stop it, so how are parents?

Until good nutrition and exercise habits are taught, valued, encouraged, and available inexpensively for everyone, I don't see things changing. Our bad habits and values are so ingrained, we're not even aware of them. We reward bad choices, and punish good ones without even realizing it. Who ever heard of celebrating a birthday with veggies and low fat dip? Who tells their kids no asparagus until they finish their ice cream?

A billboard isn't going to fix any of the social norms that are contributing to poor nutrition and obesity.

I totally agree. We as parents need to teach our children good habits just like we teach them manners.
Sharon

I think exercise is probably the biggest piece of the puzzle that is missing in the life of overweight children. I absolutely agree that good nutrition should be taught and practiced in the home to help children develop long-term, healthy habits. But, having three young children has given me ample opportunity to get to know and observe other children of varying backgrounds and lifestyles. The common denominator that exists for all of the overweight children that I know is that they do not actively play on a regular basis. They sit, watch TV, play video games, etc. Even those that have horrible eating habits are reasonable weights if they run and play as children should. I'm not saying I think it is okay to stuff your kids with junk as long as you make sure they work it off...just that it takes a lot more than poor eating habits to create an obese child.

I'm not at all offended by the ads. However, I don't think they will be particulaly effective. With that said, I'm all for anything that calls attention to the fact that overweight children are a health concern for all of us.

This wasn't my experience. I played outside every day and also did swimming and figure skating for years and was off-and-on with other activities like gymnastics and raquetball. I also did outdoor stuff with my family like hiking and canoeing. Ironically what eventually made me stop doing a lot of these activities was being overweight, like being embarassed to wear a bathing suit and feeling physically awkward. I definitely did gain even more weight when I quit doing this stuff but it IS definitely possible to be a very active yet overweight child when you're still taking in more calories than you're burning.

In terms of these billboard ads.. just to add another perspective.. they might be targeted at adults but kids are gonna see them, of course. I know something has to be done to make kids healthier but I know that as a kid if I had seen something like that it would have made me feel even more terrible about myself and given thin kids another reason to bully me.

I remember sitting outside the school one day, waiting to pick up my daughter. I was absolutely amazed at the number of overweight children! We teach our children the dangers of alcohol, drugs, sex without protection, talking to strangers...etc, etc, etc. But, how many parent really realize that fat children can lead to fat adults with all of the negative health issues to go with the fat. It is not just an appearance issue. How many times did everyone tell me that my 25 lb overweight 10 year old daughter would just "grow" out of her "baby" fat? One day, I realized that my daughter was in the kitchen looking for something to eat...30 minutes after dinner. I also realized that she had just been scolded for something she did. During the summer, when bored, she was in the kitchen constantly. It became clear to me that she had picked up my bad habits...eating to satisfy her emotions and eating out of boredom.

So, the billboards may not be the most effective as far advertising goes....afterall..they only have a $250,000.00 budget But, it sure has gotten people talking about childhood obesity around there...and thats a very good thing.

For those of you who are against the billboards, what do you think we should do instead? Support groups, classes, ??

I don't know that I'm against the billboards, I just don't see them doing any good. Educating kids and parents is great, but how do you do it. Making nutrition and exercise classes and support groups available through hospitals and such is a great idea (but many are already available, and you can't force people to go). Education in the schools is great, but since theories on nutrition and weight control are by no means unified in their advice, whose theories do we teach?

Video games would be a great tool to solve some of the problem they've created. Wii and Dance Dance Revolution and more game systems and games that involve exercize may help. More edutainment programs on tv (but again how do you get people to watch). Fast food restaurants are getting better, but many of them have had to remove the healthy choices they've added because people don't buy them.

As with any complex problem, the solution has to be just as complex.

Theres some billboards popping up on the UK too. One the way to work we pass one that says "an obese child will die around 55. This will take away the pensions crisis."

Shock tactics I suppose they are thinking. But its not nice.

I think that doctors need to do a better job of talking with parents about overweight children. It's a health risk and should be something the family's doctor aids them in, not a billboard.

I also think that schools are probably not doing enough as far as serving nutritous food. It should not be a choice between junk and good for you food. It should be mandatory one school lunch with no choices as it is here in japan. My school has 518 students and 2 of them are overweight.

Fast food and processed food should be limited at home and if schools aren't serving them the childs access to these would greatly be reduced. My town has no fast food restaurants (it has no restaurants period) and the grocery is small and doesnt sell alot of processed foods. I think these are a major problem in childhood obesity.