Okay, I’m thinking that last post was a bit of a blind-side coming maybe from a whine. Here is what I’ve learned about me and goals. You’re right; it is very personal.
“Weight” goals don’t seem to be good for me because I tend to get caught up in losing as fast as I can, and then fall off and gain it all back with more.
Also, I have one of those “very determined” metabolisms that insists on having a good bit of substantial food pretty much daily before it will turn loose of the weight. Sometimes, I have to be patient. 
That doesn’t work real well when my goal is a target weight.
What does seem to work well for me is focusing on the behaviors I want to achieve because doing the behaviors successfully will lead to the weight loss that gets me to my target. See? Thus my first mini-goal was basically a *get started seriously* goal of completing 7 days of the plan by the end of the month. (A goal is a dream with a deadline.)
My second mini-goal was to complete the 28-day plan, which I was already 3 days into by completing the seven day goal. It was designed to keep me consistent for a longer time, and the natural deadline of 28 days gave me 3.5 weeks of successful behaviours.
This turned out to be a good thing this time, because I threw myself into a hard plateau after only 10-11 days and didn’t break out of it until day 28. Whew! If my goal had been weight instead of behaviors I would have gone nuts watching the scale not go down for more than two weeks this early on.
So, maybe I answered my own question (with a little help from my new friends), and, I probably do need a separate exercise goal as well. I’ve been doing well on exercise - up until yesterday. And, I’m also realizing I am doing too much walking and need to get back into my *real* plan for more variety.
I also do like the idea of rewards. Like, one reward for reaching 250, another for reaching 225, another for reaching 200. I’m thinking, in no particular order: dance class, perfume, bicycle. Or maybe makeover at good cosmetic counter. How am I doing?? 
And maybe a small, repeatable reward (movie?) for every 5 pounds. I’d really rather find rewards that are doing rather than buying for a couple reasons. And NO FOOD rewards! LOL
So - I’m going to mull on this overnight and I’ll set my two new mini-goals tomorrow, one for the food and one for exercise. Then I’ll start working on the rewards list. 
That’s all! Thanks very much! That was just the jog I needed to get started.
